Mobile smarts

Mobile smarts

Consumer smartphone obsession

Wednesday metric: Close to 10% of consumers look at their smartphones more than 100 times a day, nearly a quarter check more than 50 times, and almost half do so over 25 times daily. Three percent of consumers say they look at their smartphone more than 200 times (though it’s nor clear how they keep tally), according to the 2014 Global Mobile Consumer Survey from Deloitte.

Wait there’s more. Around 40% look at their devices within just five minutes of waking up, and three quarters their device inside 30 minutes. Is this mobile obsession? Sounds like it.

Innovative cool

Innovative cool

Social shake-out

Social shake-out