Innovative cool

Innovative cool

Warby Parker cool brand

Most innovative company in 2015? That would be Warby Parker. And that’s for building the first great made-on-the-Internet brand. WP sells glasses - transforming what was a niche web shop into the hottest thing in offline retail, according to Fast Company. "We’re often asked why Warby has been successful," says co-CEO Neil Blumenthal says. "If we sum it up in one word, it’s deliberate.”

Also on the most innovative roster, of course, is Apple, in second spot. What has it done to deserve that? Well, the hugely successful company’s most meaningful accomplishments are often subtle software refinements that make its existing hardware products more useful. Which is hard to argue with.

For the next three spots in the ranking you have to go online in the shape of Alibaba, Google, Instagram. Why the latter? Because it ‘actively positions itself as the fashion world’s infinitely scrolling newsreel,” says Fast Company. Is that so cool? The compilers seemed more impressed that Instagram is actually making money – no mean feat for a Silicon start-up – thanks to deal with $40 million deal with ad giant Omnicom, while Instagram is a major component of parent Facebook’s multiyear advertising agreement with Publicis.

Before we go, there are two airlines flying high in the cool top 10. Virgin Atlantic is one of them (for perfecting service for an innovative clientele) and India’s Indo Go is the other for ‘making it feel good to fly cheaper’.

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