Make it personal
After Siri, Now (Google) and Cortana (Microsoft), everyone’s looking to build a virtual assistant. The latest to have a go is AT&T with its Contax offering, which aims to get more personal than the rest by keeping tabs on a user’s call and messaging patterns. That will enable it to determine the relative importance of all those different relationships and communications patterns between parties. Then, Contax will curate social circles and actively make suggestions to the user about whom they should think of making contact with.
AT&T explains that Contax was developed through its employee crowdsourcing engine, The Innovation Pipeline, and that it features a ‘contact prioritisation algorithm’ to automatically identify and organise relationships.
So, just how might this new assistant butt in and make social? “If a user hasn’t spoken to a college friend in six months, Contax will gently suggest that they reach out to reconnect with that relationship along with other college friends in this friend group,” AT&T says by example.