Finance start-up Robinhood has released an iPhone app to mobilise what it calls ‘democratic access’ to stock markets and offer zero-commission trading to small investors. The app lets users build personalised watchlists, view market data in real-time and access charts and graphs. Since launching in December 2013, Robinhood has seen half-a-million people signed up to its offering.
“Robinhood is opening up the markets to a whole new wave of people,” the outfit says. “People who want to take control of their personal finances. People who want to support the companies they love.”
Robinhood is pretty-well-financed itself, having raised $13 million a few months ago, plus it can count on celebrity backers such as Snoop Dogg and Jared Leto to give it cred.