Here comes Robo-music

Here comes Robo-music

Kurt Vonnegut

Even the music industry needs disruption. Now it’s coming thanks to Robomagic, writes Steve Mullins. The London-based start-up is the brainchild of former AEG Live exec Rob Hallett, who is planning to take on – and presumably disrupt – his old employer, along with the likes of Live Nation. “The desire to make the lives of both established and aspiring artistes much fairer and more equitable is at the heart of the company,” he explains.

First of all there’s Robomagic Live, a ‘boutique’ unit aiming to tap into a global network of independent promoters to produce tours for some of the world’s leading artists. Newcomers won’t be forgotten, though, as Robomagic will look to cut 360-degree deals with emerging musicians and mentor them in the arcane ways of the music industry.

There’s cash on the table too. Robomagic Capital will invest in artists to help them develop their commercial interests. Finance will also be channeled in the direction of independent promoters so that they can take on those ‘multinational promoting powerhouses’.

Why ‘Robomagic’? Kurt Vonnegut’s Breakfast of Champions features the Robo-Magic Corporation of America. The company made washing machines marketed with the slogan ‘Goodbye Blue Monday’. Which may be a clue…

16 VC Things in mind

16 VC Things in mind

Marketing with music

Marketing with music