Audi United

Audi United

audi unite

Audi is looking to ‘refashion mobility as a personalised micro-sharing experience’. What could that mean? It’s all about the car maker’s Unite initiative which enables a group of up to five people to get their collective hands on a single Audi vehicle and then share access to it. Audi Uniters choose a contract length and mileage limit, along with add-ons such as winter tyres and monthly cleaning services.

All those participating in the collaborative car venture – currently available only in Stockholm – then use the Unite app as a digital dashboard to locate the vehicle and book dates with it. Monthly costs can be split evenly or according to use, with maintenance included in the price.

Tech fright

Tech fright

Go slow on innovation

Go slow on innovation