Streams for brands
Music streamers are 67% more likely to be automotive brand advocates. And they’re twice as likely to be willing to pay more for a car brand. In fact, streamers are 52% more likely to feel emotionally connected to auto brands, and are twice as likely to state that such as brand makes them feel ‘playful’, according to the Spotify Impact Study report from Spotify.
Wait, there’s more. Music streamers are also 25% more likely to make positive rational associations about consumer electronics brands. They’re over 1.5 times as likely to describe the brand as ‘fun’ and ‘playful’. And – good news for retailers - they are also twice as likely to be willing to pay more for a consumer electronics brand.
Spotify says this means the shift away from traditional media consumption isn’t the death knell for brand engagement. Get ready for insight… “The rare streaming platforms that enable brands to support this content offer a more relevant, intimate and high-quality environment to reach consumers than ever before.” (Spotify means Spotify, here).
However, brands clearly haven’t got that particular message yet. Because Spotify’s average monthly revenue per user has actually been declining on the advertising side. So, the company wants advertisers to know that the average cross-platform user spends 146 minutes listening, dancing or singing along to Spotify every day. Plus streamers are three times more likely to listen to music while out shopping. Go get ‘em.