Close to 70% of US consumers say they have no interest in buying the Apple Watch, with 48% professing no interest at all and 21% saying they are ‘not very interested’, according to a Reuters/Ipsos survey. One quarter of respondents say they are ‘somewhat’ or ‘very’ interested in the new piece of wearable tech.
Aiming to boost its cool cred, Google has added over 5,000 street art images to its online collection, doubling the number of high-res street art items in the Google Art Project. “Eighty-five art organisations from 34 countries are sharing pieces, ranging from Sweden’s most famous street festival, to water tanks wrapped with art among New York city’s rooftops, to the abandoned walls of Buenos Aires that are a source of inspiration for street artists from all over the world,” Google says.
Apple is the company set to define and create the smartwatch market, according to the latest WorldWatchReport from the Digital Luxury Group. However, Apple won’t quite crack it as a premium watch brand. “The Apple Watch Edition Collection – starting at $10,000 – is an attempt to convey the image of Apple as a true luxury brand but the business reality is different,” David Sadigh, CEO at Digital Luxury. “We anticipate Apple to generate 80% of their sales with Apple Watches priced less than $700, a segment that will have more impact on American and Japanese watchmakers than Swiss ones.”
Innovation is one of the leading buying considerations of UK marketers under pressure to find new ways to reach mass audiences, according to Clear Channel UK’s Look Again research. And among the tech dubbed most exciting are environmentally friendly technology (70% of respondents), motion detection (67%), contactless tech (70%) and of NFC/QR code technology (72%).
UK telco BT has opened a concept store, Alexander Black, in Milan to showcase over 40 innovative technologies aimed at creating a personalised experience for customers. BT says the new outlet demonstrates how tech such as RFID, NFC, Bluetooth, beacons and Wi-Fi can transform in-store retail and be integrated with its online, mobile and customer service channels.
Silicon Valley hype is turning investors off tech, making it difficult for UK technology firms to secure funding. Tech companies at the lower end of the mid-market are being squeezed as they lack the ‘rags-to-riches’ appeal of start-ups and cannot command the multi-billion pound buzz of larger corporates, making access to finance is a real issue.
Billboard and The Hollywood Reporter have launched Adapt Studios, a branded content unit looking to create native advertising for brands aiming to connect with consumers in the entertainment and music spaces. The new unit will also leverage the fashion audience of Pret-a-Reporter, The Hollywood Reporter’s style and beauty outlet.
Silicon Valley is showing real appetite for food start-ups, with venture capitalists having thrown hundreds of millions of dollars at technologically calorific enterprises, writes Steve Mullins. The big financing rounds have revolved around the likes of Hampton Creek and Soylent, though there have been scores of small fry hovering up the speculative cash too.