Paramount Pictures has partnered with Microsoft Advertising, and Skydance to launch an interactive digital advertising initiative for the release of Terminator Genisys. The trailer has been developed for Xbox 360 by Paramount and Microsoft to offer consumers a deep-dive into the film.
Sweden is the only country in the world which could have nurtured and sustained Spotify, the music streaming outfit’s CEO tells the FT. In 2006, record labels were losing billions globally thanks to Internet piracy, and nowhere was it worse than in Sweden. “We’re talking about a [Swedish music] market that back then had lost 90% of all of its revenue,” says Daniel Ek. “A total collapse.”
Sidewalk Labs is on the march. Google’s ‘urban innovation’ outfit has made its first move to bring cutting-edge tech to the city with a punt on… municipal Wi-Fi. The vehicle is LinkNYC, a venture looking to convert old New York pay phones into public hotspots with superfast free connections, free phone calls, and free phone charging, plus digital displays for advertising (something has to support so much free).
The BBC Trust has approved plans to take BBC Three online. In its provisional conclusions, the Trust says it estimates a new online service would save £30 million a year. It believes it will be more distinctive than the existing BBC Three channel, whose audience is currently falling. “Those aged 16 to 34 are already far more likely than any other group to use online video services, and the BBC is right to anticipate the need to serve this audience in new ways,” the Trust said.
Programmatic spending on display ads across the Internet and mobile ran to £960 million in the UK last year, accounting for 45% of the format’s total. Programmatic came in just behind direct sales between publishers and buyers (49%), while only 6% were bought through ad networks (down steeply from 22% in 2013), according to the Media Owner Sales Techniques study from the IAB UK and MTM.
The lure of easy money via overvalued tech outfits has proved too strong for the musicians of Linkin Park. The band has gone and launched a venture capital firm, Machine Shop Ventures, that will focus its investment efforts on early-to-growth-stage consumer-facing firms which also share Linkin Park’s ethos. What would that be? Think connecting people and innovation through technology and design.
Music streamer Spotify has acquired Big Data outfit Seed Scientific, which counts the likes of Audi, Unilever and the UN among its clients. The company can also boast a music track record – it had Beats Music on its roster, until Apple stepped in and bought it last year. Spotify has made Big Data purchases too, having picked up the Echo Net for its number-crunching expertise.
WPP has cut a branded entertainment deal with songwriter/producer Alex Da Kid, who heads up Interscope Records label KIDinaKORNER. The new venture, KidinaKORNERCreate, will look to integrate music and content to help artists and brands develop ‘intimate relationships’ with new audiences they might otherwise be unable to reach.