Society is moving towards a more nuanced concept of gender which questions stereotypes and revises old assumptions. Millennials are leading the way, being less confined to traditional roles and more willing to break long-standing norms to express their individuality. And Gen Z is poised to hold the least rigidly defined view of gender as this demographic reaches adulthood, according to The State of Men report from JWT.
Coca-Cola has launched its Placelists social music app on Spotify’s free streaming-music platform. The campaign is targeting teens around the globe, enabling them to search through Spotify’s catalogue of more than 20 million licensed tracks and then link songs to places or events. The app lets users listen to other people’s Placelists and to zoom in on different locations. They can also add tracks to existing Placelists and vote for songs. In addition, users can see where friends are checked in on Facebook. Coca-Cola has seeded the app with 30 curated Placelists comprising at least 40 songs pinned to a dynamic map sitting on Facebook Places.
The Guardian is temporarily caffeinating East London’s Tech City community with a pop-up coffee shop – #guardiancoffee – as part of Boxpark in Shoreditch. The cafe aims to deliver a front-of-house for the Guardian’s technology editorial team and a location for exploring the newspaper’s latest coverage, as well as for sharing ideas and opinions.
Netflix has cut a deal DreamWorks Animation to make the streaming platform the home of original TV series based on the studio’s franchises. The agreement comprises more than 300 hours of first-run programming and will include characters such Frosty the Snowman, Rocky & Bullwinkle, Lassie and Casper the Friendly Ghost.
Gen Y takes shopping seriously, spending a lot of online time researching, looking at flash-sale promos, checking out what celebrities are wearing and then imagining how they would look in similar outfits, using Pinterest to share items with family members, and keeping up with food and fashion blogs. In fact, when asked how many hours they sit online checking out retail-oriented sites, 83% said they spend up to two hours every single day, according to Urban Land Institute’s Generation Y: Shopping & Entertainment in the Digital Age report.
Thirty seven percent of UK and US marketing executives surveyed by the Economist Intelligence Unit and Lyris believe using analysis to extract predictive findings from Big Data is the most necessary marketing skill, up from just 17% five years ago. This change in the required skillset has created a challenge for marketers as 45% of executives now view marketers’ limited competency in data analysis as a major obstacle to implementing more effective strategies – second only to inadequate budgets for digital marketing and database management.
Google suggests that marketers look beyond a film’s opening weekend to determine how well it is going to perform. “Titles such as Identity Thief and Oz: The Great and Powerful have recently shown that there are plenty of box office dollars to capture after the first weekend,” the search giant says. “We found that the number of paid clicks a film garners during a Monday-Thursday period post-premiere, coupled with a few other film-related metrics, serve as strong indicators of how a film will fare in a post-opening weekend against new releases and other holdover films.”
Over half of UK students would like to try Google Glass and see what it can do, however, 61% would be self-conscious doing so and 48% would worry that other people might think they are being recorded, according to research from The Beans Group on new Google products, such as Glass, All Access, Now and Wallet.