Rock n roll-inspired winemaker Wines That Rock has launched a limited edition wine to commemorate the 50th anniversary of the Grateful Dead, with a mere 250 cases up for grabs (and already sold out, sniff). The 2012 Cabernet Sauvignon was crafted by the Mendocino Wine Company together with Grateful Dead archivist David Lemieux, and inspired by the tracks Eyes of the World and Dark Star.
The David Lynch MA in Film course has opened its doors to enrolment. As one might expect from the director of Eraserhead and Blue Velvet, the art of film à Lynch isn’t that straightforward. OK, the course does promise to cover all aspects of filmmaking, but with the ‘profound addition’ of transcendental meditation as taught by Maharishi Mahesh Yogi, writes Root Wilson*.
Rolling Stone magazine is taking advertising native with Ram Truck and has rolled out the Ram Report, a daily, hosted-video series featuring the big country music news stories of the day. First up was an exclusive interview with Charles Kelley of Lady Antebellum on the heels of his solo album announcement. The artist will also perform at the invitation-only Rolling Stone Country Live: Nashville event, backed by Ram, on 3 November after the night’s opener, Maren Morris.
Not only are consumers willing to pay more for personalised products and services, they also want to be actively involved in the personalisation process. While this might sound like a great opening for brands, those who fail to incorporate an element of personalisation into their offerings risk losing revenue along with customer loyalty, says Deloitte in its Made to order: The rise of mass personalisation report.
The soundtrack to Fox’s hit music drama Empire has sold over 430,000 copies, debuting at the top of the Billboard 200 and remaining in the charts for 19 consecutive weeks. And in addition to physical sales, the album has been streamed online fully, or in part, some 122 million times, reports Nielsen. The track What is Love by V Bozeman, has been streamed over 21 million times to date, Conqueror, from Jussie Smollett featuring Estelle, is the top song by sales and airplay.
Budweiser has put its UK music tour on the road in a cool, branded bus, kicking off the nine-city series of gigs in London’s Camden with Coasts, supported by Glastonbury band Dive In. The Budweiser Live Project is currently on its way to Edinburgh and the Liquid Rooms where Coasts will give anther live performance tonight in the company of The Wombats. Next stop Leeds, writes Paloma Dios.
Now, Silicon Roundabout may well be the hot hub for UK tech — as well as the global hangout for developers — but, hold on, what about out East? You see, not only has London’s pre-eminence in financial services made the UK capital the leading choice for fintech outfits, Canary Wharf is now home to 13 of London’s 140 recent fintech start-ups — and the South Bank comes a close second on 11, with Silicon Roundabout just back there on 10, according to a CBRE report.
Millennials getting exclusive branded content in the music space are significantly more likely to reward the giver than those who have not been on the receiving end of such largesse. Not only are they are 31% more likely to like brands, they are more likely to trust (53%), purchase (37%), and recommend giving brands (58%) than their counterparts, according to research from AEG/Momentum Worldwide.