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Social going native

18 April 2014 in -e.social

yahoo food, tumblr, native advertising, facebook, twitterYahoo, Twitter and Facebook are expanding social into native advertising, reports IHS. In acquiring Tumblr last year, Yahoo also got the infrastructure to build native advertising, and the Yahoo Food and Yahoo Tech online magazines launched at end-2013 were built on the Tumblr platform. They combine content produced by users on Tumblr, brands and Yahoo’s editorial team. Unilever’s Knorr posts recipes on Yahoo Food around the articles, mimicking magazine ad formats, and Yahoo hopes to expand this type of advertising as it launches more thematic online mags.

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Etsy ups its game

17 April 2014 in -e.online

etsy-wholesaleOnline crafts outfit Etsy is planning to roll out its Etsy Wholesale service in August, enabling craftmakers to sell their output to retailers in addition to consumers. Sellers will have pay a one-off joining fee of $100, while Etsy will collect a 3.5% transaction fee on each order. “For many sellers who have built sustaining, full-time businesses on Etsy, Etsy Wholesale is a way to support their continued growth,” the company says. “What we’ve built is a direct reflection of listening to the needs of our growing community of shop owners ready to take their businesses to the next level.”

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Video’s undeniable growth

16 April 2014 in -e.video

microsoft-video-advertisingWhile it’s always interesting to read about the jump in ad spend over the last year, the findings revealed by the recent IAB and PwC Digital Adspend Study  confirmed what the industry has experienced first-hand. Digital ad spend is up 17.5 per cent to a record six-month high of over £3 billion, or £66 per person online, writes Owen Sagness.* However, one finding in particular stands out as a trend with the potential to impact many aspects of the digital advertising industry, from media to creative to publishing – the undeniable growth in the popularity of video. Video accounted for almost one fifth of all advertising spend in 2013, a sign that the message is getting through to the industry.

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India to get second sport

16 April 2014 in -e.showcase

India, that bastion of cricket, could yet become a major football market with the launch of the Indian-Super-LeagueIndian Super League (ISL), which is able to boast the hefty support of IMG Reliance – a joint venture between Reliance Industries and global sports and media outfit IMG – plus Star India and the All India Football Federation. The two-month-long ISL tournament is a copycat model of the Indian Premier League, the successful eight-week cricket tournament, and the first ball is set to be kicked competitively in September.

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Drinks brands play music beat

15 April 2014 in -e.showcase

drinks-brands-musicUS youth is exposed to around two hours and 30 minutes of popular music a day, and with it eight mentions of alcohol brands, according to new academic research led by the Geisel School of Medicine at Dartmouth. Hip-hop lyrics favour luxury brands, such as Cristal and Hennessy, and brand references in rap music have been steadily increasing. The research finds that drinking and binge drinking are more common among young people who like tracks with alcohol brand names.

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Getting to grips with beacon

15 April 2014 in -e.online

retail-ibeaconAgencies are starting to get fired up about beacon technology as marketers see ways of using the micro-location wireless gear both to engage consumers on retail premises, and to gather yet more data. That’s why UK-based Appflare has launched its agency programme to bring the market up to speed on beacon and enable creatives to get creative with it.

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Creativity talking

14 April 2014 in -e.showcase

sohocreateThe world’s most creative square mile, reportedly home to one in five creative jobs in London, is about to have its own festival in the shape of SohoCreate. The event, which bows in June, aims to be a showcase for creativity and inspiration across the arts, from theatre and fashion, through to games, film, SFX and music. And the target audience is anyone working in those sectors, or who is keen to find out about what drives creative people to do what they do.

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A big zero for Airbnb

13 April 2014 in -e.social

airbnb-sharing-economyAirbnb is more than just the poster child of the sharing economy, it’s also the beneficiary of the near zero marginal cost phenomenon. The Internet and other innovations have reduced marginal costs to near zero for some products and services – like global accommodation capacity – and that has left many traditional companies reeling, writes Jeremy Rifkin in the LA Times.

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Latest News

Shot app hits NYC

18 April 2014 in -e.mobile

The CUPS app is now delivering caffeine to New Yorkers, who, for a $45 monthly fee, can drink as much regular coffee as their bodies can take.

Luxury doesn’t do digital?

18 April 2014 in -e.online

Luxury brands are seeing a slowdown in sales as consumers turn to high-end shopping online, a move prestige retailers contended would never happen.

Food ads go hyper-local

17 April 2014 in -e.mobile

Condé Nast’s Epicurious has become the first US media brand to tap into wireless beacon technology by joining inMarket’s expanding Mobile to Mortar platform.

EE heads to Glasto

17 April 2014 in -e.mobile

UK 4G brand EE is onboard Glastonbury Festival 2014 as tech partner and, in addition to providing mobile connectivity, will create the Glastonbury app featuring performance scheduling tools, an interactive map and social integration.

Honda gears up car ads

16 April 2014 in -e.video

Honda can boast the two leading spots in a Top 10 ranking of the most-viewed viral video car ads in the UK over the past five years, with the Hands and An Impossible Made Possible clips, respectively, according to Visible Measures.

Pantone pops up in Paris

15 April 2014 in -e.showcase

Pantone Colorwear has opened its first European pop-up shop in the Marais in Paris showing off its s/s 2014 apparel and swimwear collection.

Hacking the snack

15 April 2014 in -e.online

Oreo has rolled out an online series featuring crack chefs Roy Choi, Michael Voltaggio and Nguyen Tran whom the brand has tasked with coming up with new snacks based on the humble Oreo cookie.

Asia’s bid for Cath kitsch

15 April 2014 in -e.showcase

Cath Kidston could be turning Japanese as the retailer is currently talking to Fast Retailing – owner of Uniqlo – about a possible acquisition.