Silicon Valley talks a good talk on diversity but the numbers on the number crunchers don’t stack up. Under 1% of senior venture capitalists involved in investment decision are black, and a mere 1.3% are Hispanic. Ninety two percent of senior investment teams at leading VC firms are male, and 78% are white. Close to one quarter have all-white male managers. “These results are way worse than the diversity breakdown at major tech companies, where 23% of leadership teams are female and 77% male,” according to a study conducted by The Information and Social Capital.
One of the latest Californian tech incubators is in LA rather than in Silicon Valley, and it comes in the shape of the Los Angeles baseball team. The Blue Crew has some $120,000 in its back pocket for backing each of 10 start-ups via the LA Dodgers Accelerator, which the club announced in partnership with R/GA earlier this year. This is not totally off-piste, as the start-ups need to be sports-tech firms, or in the PR jargon, ‘at the intersection of sports, technology, entertainment and media’.
Now Universal Music is heading to cool King’s Cross, joining the likes of PRS for Music, Havas, Louis Vuitton, Central St Martins and — eventually — Google. So, no more staid Kensington (still a nest for a good number of music outfits) for the record company which will be shifting around 1,000 employees to London’s new ‘creative corner’, writes Root Wilson*.
Rock n roll-inspired winemaker Wines That Rock has launched a limited edition wine to commemorate the 50th anniversary of the Grateful Dead, with a mere 250 cases up for grabs (and already sold out, sniff). The 2012 Cabernet Sauvignon was crafted by the Mendocino Wine Company together with Grateful Dead archivist David Lemieux, and inspired by the tracks Eyes of the World and Dark Star.
The David Lynch MA in Film course has opened its doors to enrolment. As one might expect from the director of Eraserhead and Blue Velvet, the art of film à Lynch isn’t that straightforward. OK, the course does promise to cover all aspects of filmmaking, but with the ‘profound addition’ of transcendental meditation as taught by Maharishi Mahesh Yogi, writes Root Wilson*.
Rolling Stone magazine is taking advertising native with Ram Truck and has rolled out the Ram Report, a daily, hosted-video series featuring the big country music news stories of the day. First up was an exclusive interview with Charles Kelley of Lady Antebellum on the heels of his solo album announcement. The artist will also perform at the invitation-only Rolling Stone Country Live: Nashville event, backed by Ram, on 3 November after the night’s opener, Maren Morris.
Not only are consumers willing to pay more for personalised products and services, they also want to be actively involved in the personalisation process. While this might sound like a great opening for brands, those who fail to incorporate an element of personalisation into their offerings risk losing revenue along with customer loyalty, says Deloitte in its Made to order: The rise of mass personalisation report.
The soundtrack to Fox’s hit music drama Empire has sold over 430,000 copies, debuting at the top of the Billboard 200 and remaining in the charts for 19 consecutive weeks. And in addition to physical sales, the album has been streamed online fully, or in part, some 122 million times, reports Nielsen. The track What is Love by V Bozeman, has been streamed over 21 million times to date, Conqueror, from Jussie Smollett featuring Estelle, is the top song by sales and airplay.