Insecure with apps

Insecure with apps

Hundreds of large organisations developing mobile apps, including some from the banking, retail and public sectors, are failing to check how secure their apps are before they hand them over to consumers to use. A Ponemon Institute survey finds that two-fifths of companies do not scan their apps for security vulnerabilities before releasing them, and that the average company tests less than half of the mobile apps it builds, while one-third don’t test their apps at all.

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Diageo’s start-up liquidity

Diageo’s start-up liquidity

Diageo is never going to be able to behave like the fabled entrepreneur in a garage, which is why the drinks giant leans on its Distill Ventures, Futures Team and Digital Technology Ventures units to tap into start-up spirit, says Steve Mullins. The latter, for example, works up innovation briefs with a committed $100,000 pilot budget for applicants coming up with the best solutions to a challenge. Diageo teams work with startups to develop plans for initiatives that might just get to move through to pilot-testing.

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K-Swiss looks for kik kick

K-Swiss looks for kik kick

Tennis brand K-Swiss has allied with DJ Diplo to launch its The Board campaign on IM app kik. It what is essentially a crowdsourcing project, Diplo will serve as director of a board of 100 creative and connected types who will work on tasks to bring the K-Swiss brand ‘back to prominence’. Submissions are open on kik for young entrepreneurs until end-April, and successful applicants will head to the initiative’s members-only website with a six-course curriculum aimed at connecting the group with industry insiders.

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Uber's Indian Times

Uber's Indian Times

Uber has cut a marketing and distribution deal with Indian media giant the Times Group and is looking to get traction on its new partner’s online platforms. In addition, Times Group’s Times Internet unit will invest $24 million in the car-sharing outfit and plans to support its new ally with market insights and product localisations. Uber says India is its second-largest market.

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Gimme house

Gimme house

Start-up watch: UK-based Property Partner has just snagged £5.2 million in funding led by VC blue chip Index Ventures. Is that a good thing? It depends whether you think placing bets on London’s overheated property market is what the UK capital’s residents need right now. “We are bringing accessibility, flexibility and simplicity to an industry that has traditionally had high barriers to entry,” says the start-up. “Invest in individual residential properties with as much or little as you like, through property crowdfunding.”

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Teaching OOH tech

Teaching OOH tech

Innovation is one of the leading buying considerations of UK marketers under pressure to find new ways to reach mass audiences, according to Clear Channel UK’s Look Again research. And among the tech dubbed most exciting are environmentally friendly technology (70% of respondents), motion detection (67%), contactless tech (70%) and of NFC/QR code technology (72%).

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Truckers close up

Truckers close up

At the MRS Impact conference 2015 Andy Cooper* stressed the importance of understanding the person behind decision-making, particularly in B2B research: While fleet managers hang out in comfortable offices and head out to commercial lunches, their truckers may have an €15 expense budget for the entire trip, worry where to find secure parking for the night, and hope they can get to the place with great sausages before being timed out by the tacho.

 

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