INNOVATION \ CHANGE

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Ads head to the smartwatch

21 April 2015 in -e.mobile

Wearable technologyAdvertising spend on smartwatch platforms will total almost $69 million by 2019, up from a mere $1.5 million this year. However, brands will need to design new advertising formats to cater for the limited real estate on a smartwatch screen, warns Juniper Research in its new Digital Advertising: Online, Mobile & Wearables report. The emergence of an additional consumer screen will certainly stimulate interest among advertisers, although until a critical user base is established most advertising spend will likely to take the form of ad hoc campaigns, the research firm says.

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Innovation Europe

21 April 2015 in Innovation

WEF Global Information Technology Report 2015Singapore heads up the World Economic Forum’s Network Readiness Index, moving up from second spot to displace Finland. The index, which measures how well positioned countries are to take advantage of information and communications technology opportunities, features seven European countries, two from Asia and the US. Northern and Western Europe are home to some of the most connected and most innovation-driven economies in the world.

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Gimme house

21 April 2015 in Finance

Start-up watch: UK-based Property Partner has snagged £5.2 million in funding led by VC blue chip Index Ventures. Is that a good thing? It depends whether you think placing bets on London’s overheated property market is what the UK capital’s residents need right now. “We are bringing accessibility, flexibility and simplicity to an industry that has traditionally had high barriers to entry,” says the start-up. “Invest in individual residential properties with as much or little as you like, through property crowdfunding.”

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Burberry ups Periscope

20 April 2015 in -e.video

Burberry London in Los AngelesIt’s hard to keep a Periscope down. Burberry is the latest brand to take a dive with Twitter’s streaming app, using it to exclusively live-broadcast its London in Los Angeles fashion show from LA last week. Sometimes one app ain’t enough, though, so Burberry also used Snapchat to share prep for the show, featuring appearances from members of the Burberry ‘family’ including Cara Delevingne, Jourdan Dunn et al.

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Diddy’s tequila shorts

20 April 2015 in -e.video

deleon tequilaWhen Sean “Diddy” Combs does advertising, he keeps it short. To promote his Deleon tequila brand, the artist has devised a half-dozen, 15-second video shorts designed to appeal specifically to the millennial generation. That means multiscreen, so cue including digital, broadcast, and social, with digital distributed across platforms such as MadeMan.com, Playboy, and Complex. Television ads will run during the final season of AMC Mad Men.

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Abbey Road inside

20 April 2015 in -e.video

Google and Inside Abbey RoadGoogle has allied with Abbey Road Studios to enable consumers to explore the London recording studio via an interactive website using Google Maps technology and YouTube videos. And it’s one for the geeks as visitors can play historical equipment such as the J37 four-track recorder used to record the Beatles’ Sgt. Pepper’s Lonely Hearts Club Band. Google doesn’t want to sell visitors short on sound quality and has deployed Web Audio tech to position audio in a 3D space and for recreating classic effects like ADT. That would have in the past required heavy plug-ins like Flash.

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Beyond programmatic sizzle

20 April 2015 in -e.video

programmatic TVGet ready for programmatic TV. For while the traditional TV buying and selling model has worked for decades, it’s not without its inefficiencies. For one thing, many of the industry interactions are manual, such as requests for proposals, insertion orders, and ad trafficking, along with endless emails, spreadsheets, and even faxes. So it’s no surprise that, as in other areas of advertising, there’s a lot of chatter in the TV industry about whether a digital approach might be more efficient, argue Google’s Rany Ng and Anish Kattukaran.

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Food accelerated

20 April 2015 in Innovation

Feeding the Accelerator, a programme aimed giving the world an opportunity to see American collaboration at providing support to the most innovative food and tech entrepreneurs. The Accelerator will help eight to 12 up-and-coming food-tech outfits reach their potential through a curated programme from innovation and development company AtelierSlice supported by Microsoft.

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Latest News

Gimme native

21 April 2015 in Research

Close to six out of 10 UK online users aged under 34 have no issues with native advertising and will visit content that appeals to them even if has been obviously paid for/sponsored. This figure rises to 63% among those aged 18 to 24, according to a survey of millennials conducted by Adyoulike.

That street feeling

21 April 2015 in Music

Toyota has launched its Feeling the Street global street music initiative, a showcase for some of the world’s leading urban performers. The car maker is also giving the public a chance to vote for their favourite artists with a view to creating the ultimate ‘Global Street Band’.

Vodafone speeds to IPL

17 April 2015 in -e.mobile

Vodafone has launched a new advertising campaign in India with Ogilvy & Mather to promote its 3G network around Indian Premier League cricket. The Speed is Good campaign features four TV spots, Fairwell, Haircut, Baby and Library, and Vodafone is also staging in-ground promotions during matches, as well as an online contest.

Label it Boom

17 April 2015 in Music

Universal Music Australia is partnering with Australian YouTube partner network Boom Collective to launch new record label Boom Records. The move will enable Universal to lean on Boom’s roster of artists both for A&R and marketing, and engage with its sizeable 7.5 million-strong subs

WPP buys into mobile tech

16 April 2015 in -e.mobile

WPP has snapped up US-based Medialets, a mobile ad serving and mobile campaign ROI measurement company. Medialets roster of clients includes the likes of AmEx, HBO and Johnson & Johnson. WPP says the acquisition is part of strategy of investing in fast-growing sectors such as digital.

Universal banks on music

15 April 2015 in -e.online

Universal Music Group is rolling out a music-streaming service in Brazil carrying a monthly price tag of just BRL4.90 (a mere $1.60). The choice is restricted, with unlimited listening of only 500k Universal tracks and 50k, plus Universal playlists, which comes nowhere near the size of Spotify’s or Rdio’s catalogues. But the record company has chosen an unusual local partner in the shape of Bradesco, a leading Brazilian bank.

Returning retail

13 April 2015 in Research

Some 16% of UK consumers now do pretty much all of their shopping online, and the issue of free returns has become a key factor for shoppers. When it comes to choosing an online retailer, three quarters of consumers questioned for the Royal Mail’s Delivery Matters Returns Special report say they want free returns as standard, while a further one in three would be unlikely to use an online retailer again if they were charged to send unwanted items back.

Squeeze on tablets

8 April 2015 in Mobile

The sale of the first iPad in 2010 effectively launched the mainstream tablet market and created a whole new and viable consumer electronics device category, says John Curran*. But Accenture research shows that while there is still strong consumer demand for tablets, the pace of growth may be slowing. The percentage of consumers planning to buy a tablet has gone from 44% in 2014 to 38% this year**.

Wearables on a tear

8 April 2015 in technology

The global wearables market will reach 45.7 million units in 2015, with growth driven by an increased focus on smart devices, or those capable of running third-party apps, such as Apple Watch, Motorola’s Moto 360and Samsung’s Gear watches, according to IDC forecasts.

Tidal waves

7 April 2015 in Music

So, this is what Tidal, the new high-definition music service launched last week by Jay-Z along with a bunch of artist pals – such as Kanye West, Madonna, Nicki Minaj, Jack White, Alicia Keys and Rihanna et al – is all about. Cue a new track, Die With You, from Jay-Z’s wife Beyoncé – with video shot by said husband – a song getting an exclusive debut on Tidal.