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AppNexus aims to grow Asia Pacific

1 September 2014 in -e.online

Programmatic advertisingAdvertising technology firm AppNexus has partnered with India’s Ozone Media, a major player in programmatic in Asia Pacific. “Programmatic advertising is growing rapidly in the APAC region,” says Michael Rubenstein, president, AppNexus. “By working closely with Ozone Media to simplify the inventory buying and campaign retargeting processes, together we are accelerating that growth by making programmatic accessible to the middle-market advertising community.”

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Not so Bad Vice

1 September 2014 in -e.showcase

Vice MediaHow bad is Vice Media now? That daring street media outfit has sold a 10% stake for $250 million to The Mouse in the shape of A&E Networks, a joint venture between Disney and yellow press pioneer Hearst. The transaction gives Vice a valuation of $2.5bn. Vice co-founder and CEO Shane Smith – the ultimate foul-mouthed ‘Bad Boy’ called the A&E move “a great deal for us.” He told the FT, “It means we can preserve our independence and it gives us a war chest for another three years of dramatic growth.”

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Taking Britain native

1 September 2014 in -e.showcase

UK Great Business native advertisingSmall businesses are the building blocks of prosperity so it’s important that go-getting firms have access to the right information about the support available to them. The UK government was looking to increase confidence among SMEs in Britain and so its Business is Great campaign encompassed a series of engaging case studies that would get people talking. These centred on four videos under the headings ‘Grow’, ‘Export’, ‘Lead’ and ‘Nurture’, writes Crystal Malachias, account director at Say Media. The digital publisher was tasked with driving the relevant audience to the dedicated Great Business site. The challenges were threefold 1. Achieve cut through with its target audience, 2. Raise awareness and engage with its SME audience, and 3. Push, promote and spark conversation within its target audience.

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What is Google?

30 August 2014 in -e.showcase

google-techWhat kind of company is Google? The term ‘Search giant’ doesn’t really cut it any longer (though that’s where the cash comes from). ‘Online colossus?’ Not broad enough. ‘Web behemoth’ doesn’t do Google justice either, though ‘tech conglomerate’ certainly comes closest, says Steve Mullins. This shift from search to, well, lots of different stuff, has come about largely through acquisition, of course. Since 2001, Google has picked up over 160 companies for a total of $28 billion accumulated ad dollars.

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Over at Uber

29 August 2014 in -e.showcase

UberSharing economy outfit Uber is shining the spotlight on its Operation Slog initiative for attracting new drivers to counter criticisms of its methods. “There’s been a lot of discussion – and a lot of misinformation – about Uber’s driver recruitment and the ridesharing industry’s at large,” says Uber. “We’d like to set the record straight and demystify our recruiting efforts.”

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Mozilla takes India to entry-level

29 August 2014 in -e.mobile

Mozilla smartphoneThe Indian smartphone market, already fired up by homegrown brands like Micromax and Karbonn, just got more interesting. Mozilla, the Firefox browser outfit, has released a smartphone selling for a mere $33, available solely on Indian e-commerce website Snapdeal. The Cloud FX is produced by local outfit Intex Technologies and uses, of course, the Firefox operating system. The device is the company’s first in Asia – it has already rolled out handsets in 15 markets – and the company is hoping to ‘redefine’ the entry-level smartphone. “With the launch of Intex Cloud FX, we aim to enable the masses to get smartphone experience at the cost of a feature phone,” says Intex director of marketing Keshav Bensa.

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Banking on Gen Y

29 August 2014 in -e.showcase

Employee dataClose to one-third of employees would be happy for their companies to have access to personal data such as social media profiles. This data could be used by employers to understand what motivates their workforce, reasons why people might move jobs and to improve employee well-being, says PwC, putting a corporate spin on the findings.

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What’s exciting about Snapchat?

28 August 2014 in -e.social

snapchatHow much is photo-app outfit Snapchat worth? Around $10 billion, according to an upcoming finance round with a bunch of investors including Silicon Valley Blue Chip Kleiner Perkins Caufield & Byers. Business model? Snapchat doesn’t have one (or if it does, it ain’t telling). Still, there’s always advertising to fall back on when those other innovative models don’t come off. And it will be a ‘different kind of advertising’, of course.

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Latest News

First Yo, now Lo

31 August 2014 in -e.mobile

  Remember the Yo app, which simply lets users send the message ‘yo’? Well, now there’s Lo.

BlackBerry heads to the backroom

30 August 2014 in -e.mobile

What happens to mobile brands when they die? For fast-fader BlackBerry it’s about creating a new business unit, BlackBerry Technology Solutions, which is focusing on innovations for embedded software, cryptography, antenna tuning and, of course, the Internet of Things.

Passport to Qwerty

29 August 2014 in -e.mobile

Think BlackBerry is about to make a smartphone comeback with the new Passport? Think again.

What’s programmatic?

28 August 2014 in -e.showcase

Close to 40% of advertising agencies are unsure whether to trust programmatic for their media buying, while a mere 6% said they do trust it, and 46% say they don’t use it, according to research from Strata.

Too Big?

28 August 2014 in -e.showcase

Ever get the feeling that Big Data is too, well, Big? HP thinks so and has launched its ‘Business Intelligence Modernisation Services’ to take on the size issue.

Powering the pixel

28 August 2014 in -e.showcase

John S Johnson, co-founder of BuzzFeed and executive director at The Harmony Institute, will be the keynote speaker at the eighth Power to the Pixel: The Cross-Media Forum event in London, 7-10 October.

Amazon to add ads

27 August 2014 in -e.showcase

Amazon is planning to develop its online advertising delivery platform to compete with Google's AdWords.