Video-streaming apps had a ‘fantastic’ second quarter with HBO Now and Hulu leading revenue growth in the US, while the former also landed on Android devices in July and Showtime’s streaming service also increased its footprint with rollouts on the iOS, Apple TV and Roku platforms. App Annie says it now believes cordcutting on a mass-market scale could soon be a reality in the US market as TV subs go OTT.
Facebook will play an ever-growing role in finding, discussing and sharing news, with the social network’s Instagram and Whatsapp platforms already petrforming that job among younger groups, according to the Reuters Institute Digital News Report 2015, research based on based on a survey of more than 20,000 people in 12 countries.
UK fashtech start-up Thread.com has picked up $8 million in funding in a financing round led by VC firm Balderton Capital and including ex-Saks Fifth Avenue president Andrew Jennings and former M&S director Maurice Helfgott. Thread delivers online personal styling services, primarily for men, and has been able to count clients of the calibre of Harvey Nichols, Jigsaw and Urban Outfitters on its roster.
You can soup up the connected car with loads of cool tech, but you can’t always make drivers connect. In fact, some 20% of new car owners fail to engage with half of the technology features in their vehicles within three months of purchasing them, according to the 2015 Driver Interactive Vehicle Experience (DrIVE) report from JD Power. And the most underused piece of kit? That would be the concierge system — one able to recommend nearby restaurants or service stations — which remain unused by 43% of survey respondents.
The UK pop-up retail sector has generated over £2.3 billion in revenues over the past 12 months, up from the £2.1 billion in the year to June 2014.And while the value of pop-up retail sales spiked 12.2% over the past year, the value of total UK retail sales rose just 1.1%. This implies that the pop-up retail sector is growing at a considerably faster rate than the overall retail category, according to the Britain’s Pop-Up Retail Economy 2015 report form EE and the Centre for Economics and Business Research.
Channel 4 has the fastest average response rate among UK broadcasters for tweets at a mere 2.9 minutes, ahead of BBC Two on 8.5 minutes. BBC One responds in an average of 22.8 minutes, though it does receive the highest number of average daily mentions at 1,620. Channel 5 has a 62.7 minute average response time, while ITV lags way behind on 415 minutes, according to Brandwatch.
Twitter is “a mess, and both investors and management are constantly looking for a scapegoat/excuse to explain why Twitter isn’t experiencing the same levels of growth as Facebook, rather than acknowledging that Twitter just does not have anywhere near as much user applications as Facebook,” says Zenith Investments.
What does ‘view’ mean? Sounds like a simple question, but if you’re a media buyer looking at the multiplicity of different emerging online advertising formats, particularly within the video space, getting to the bottom of this presents a massive challenge, says Lawrence Horne*. The fact is, one media owner’s interpretation of view can be completely different to another’s, highlighted by the emergence and growth of ‘completed views’.