Big Data drives better decision making, with execs unlikely to make if a move if they can’t back it with the numbers. That’s the rather predictable take of the Economist Intelligence Unit in its Decisive Action: How Businesses Make Decisions & How They Could do it Better report. “Organisations that can use their data effectively to make decisions in this ever-changing and complex world will thrive; those that do not will perish,” the EIU says in its standard black-and-white take.
There’s clearly a move to own brand in the UK mobile market. Earlier this week, Vodafone rolled out the Vodafone-branded Smart 4 Turbo and Smart 4 Power 4G smartphones, targeting the cost-conscious consumer. That’s going head-to-head with EE which launched its EE Kestrel 4G handset in April. It’s based on a Huawei device and comes in at just under £100 a pop so is pretty competitive.
Amazon has opened up its wearable technology store in the UK, featuring over 100 wearable devices such as activity trackers, smartwatches, smart glasses and wearable cameras, with shelves lined with kit from leading brands like Sony, Samsung, Garmin, Jawbone and GoPro, as well as from emerging outfits such as Basis and Misfit. Shoppers can also pre-order new releases, including the A Sauvage wireless charging trousers for Lumia phone.
It’s about the circular economy now. And that means a smarter, more restorative way to create, use and dispose of products and design out waste. Why the shift to circular? Spiking commodity prices coupled with upcoming shortages of natural resources, plus encouragement from governments, the emergence of tech tools enabling new approaches and changing consumer attitudes, says JWT in its the Circular Economy report.
MoneyParking has shuttered its sharing-economy car parking service in San Francisco under legal threat from the city. That means drivers can no longer bid on available parking spots through the dedicated mobile app, a process officials believe violates laws on selling or renting street space. The city attorney’s office had been threatening to fine both users and MoneyParking.
YouTube has blocked Greenpeace’s LEGO: Everything is not Awesome’ video which depicts a LEGO Arctic being destroyed by an oil spill to highlight LEGO’s promotion of the Shell oil brand on its toys. YouTube ostensibly suspended the clip following a copyright claim from Warner Bros. Greenpeace is challenging the move, arguing the video uses satire and parody, is in the public interest, and therefore protected under the right to free speech. It points out that there are 772 other videos on YouTube using the Everything is Awesome song, and many more depict characters from the LEGO movie.
Are consumers ready for 99 Days of Freedom? For no Facebook for over three months? It’s a response to the Social Network’s underhand mood experiment that has been launched by Dutch comms agency Just to see how life without Facebook impacts user happiness. The initiative’s website, 99daysoffreedom.com, provides full user instructions, and freedom lovers can post a ‘time-off’ image as a profile picture and start a 99-day countdown clock. Participants will complete anonymous ‘happiness surveys’ at the 33-, 66- and 99- day marks, with results posted as they’re compiled. A message board will allow 99-ers to post accounts of how a break from Facebook is affecting their lives.
Anyone who’s anyone in any kind of media is looking to fund original content. Netflix, obviously, and Vimeo with the upcoming High Maintenance indie comedy, and now Sony PlayStation, which has plans to roll out the Powers superhero series on the PlayStation Plus subscription platform for viewing on PlayStation 4. Powers is a comic book series from writer Brian Michael Bendis and artist Michael Avon Oeming, the first volume of which was published by Image Comics.
Quarterly spend on Facebook advertising increased 51% year-on-year in the second quarter of 2014 according to the latest data from Kenshoo.
Seventy three percent of Indian and 79% of Chinese consumers say they actively buy responsible brands, while only 49% and 44% of Western Europeans and Americans, respectively, do so, according to a global study by Accenture and Havas Re:Purpose.
Media agency Mindshare has rolled out a global wearable technology unit, Life+, to help brands take advantage of the tech opportunity.
Apple is the UK’s top storytelling brand, with consumers ranking it high against nine narrative elements, according to research from agency Aesop, together with One Poll.
Brands need to improve the quality of their mobile video advertising according to analysis of over 300 interactive video campaigns conducted by Millward Brown, the Mobile Marketing Association and Tremor Video.
Google Glass takes a lot of stick, especially as wearers have to deal with ‘Glasshole’ jibes, and are sometimes forced to remove the offending piece of kit in public places.
Who are those users of mobile payment services? Those aged 18-34 account for the majority (55%) while one-third are in the 35-54 bracket.
Anyone in dire need of social inspiration can now turn to Heineken’s new ‘digital compass’ in the shape of the @wherenext mobile tool.
The Internet of Things now has its own alliance in the shape of the Open Interconnect Consortium.
The Central Committee of the World Council of Churches, which boasts 300 churches representing 590 million people in 150 countries, is phasing out fossil fuel-related investments and is encouraging its members to do likewise.