The Google Art Project, which first went public in 2011 with just 17 museums, now has more than 300 partners in around 44 countries actively contributing to the project, posting anything from Sao Paulo street art to headline Impressionist painting, Amit Sood, director of Google Cultural Institute, which runs Google Art Project, tells the Guardian. The Institute and the art project are non-commercial activities, with Google contractually unable to make any money out of any of the content.
Lenovo heads the Brandz China brands ranking for Chinese companies pulling in overseas revenues, with 57% of the tech firm’s sales coming from non-domestic sales. Air China ranks second on 34%, slightly ahead of China Eastern Airlines (33%). Lenovo gained international recognition with its acquisition of IBM’s personal computing division, including the ThinkPad notebook, in […]
Tangible wants to make it personal for clients. The direct, digital and brand agency says brands need to be useful, entertaining or informative if consumers are going to listen to them. And it believes most of them simply aren’t working hard enough to be personally relevant. Tangible’s view is that the marketplace is currently receiving far too much information, which makes it pretty difficult to stand out. “That’s why people are ‘unfriending’ on Facebook,” says Karen Trickett, the agency’s COO. “Everyone’s inbox is absolutely rammed with spam.”
Media agency Mindshare Worldwide has joined forces with Shazam to launch the Audio+ programme to help brands audit the sound-based elements of their global advertising campaigns using the Shazam App. The app uses audio content recognition tech to identify a brand’s audio assets from TV, radio and in-store adverts for ROI.
The lead up to the Christmas season and subsequent January sales period is traditionally a time when brands look for deep engagement with family audiences. But gaining cut-through against so many other products fighting for the same attention can be a huge struggle, says Oscar Diele*. Entertainment has always been the biggest vehicle through which brands have strived to reach this target audience. And within that, TV has, until recently, ruled supreme, providing a mass audience and a wide range of targeted content – whether that be sport, soaps, drama, kids entertainment, etc.
TV shows and advertising were key drivers for breaking new artists and reviving older tracks in 2014, according to the latest Shazam metrics. In the UK, The Walking Dead delivered 43,000 tags for Ben Howard’s Oats in the Water and Ben Nichols’ The Last Pale Light in the West – Made in Chelsea was also hugely reactive, driving more than 26,000 Shazam tags for artists such as Ásgeir and Woman’s Hour.
Microsoft Advertising and Warner Bros are launching a new cross-platform campaign to support the 13th December release of The Hobbit: Desolation of Smaug. The ‘Ads-in-Apps’ creative on Windows 8 will offer Hobbit fans a free blueprint download for a 3D-printed model of The Key to Erebor – a major artefact in the film’s plot – on release day. “By offering fans a blueprint for a 3D model of one of The Hobbit: The Desolation of Smaug’s key artefacts, we’re providing a genuinely valuable and unique experience that puts the consumer first,” says Owen Sagness, gm for Microsoft Advertising & Online UK.
There are 208 brand references on the tracks on Kanye West’s last seven studio albums, according to analysis conducted by Business Insider. Mercedes-Benz is mentioned most by the artist, followed by Louis Vuitton, Polo, Nike and Christain Dior. Over 40% of brand references are about clothing and fashion, with cars, drink and food featuring regularly. “As you might expect, Kanye’s tastes skew toward luxury goods,” says Business Insider. “But how much? 123 of the 208 products references (59%) were about luxury and high-end brands, with the rest spanning the gamut from Banana Republic all the way down to Depends.”
China can now boast a huge 379 car brands in the marketplace, up from just 64 some 10 years ago.
Twitter has rolled out its tailored audiences service, enabling advertisers to define their own groups of existing and potential customers and connect with them on Twitter with relevant messaging.
Spotify is gearing up to launch an advertising-supported music-streaming service for mobile phones, aiming to pull in an audience it can then target for conversion to paid-up subscriptions, reports Bloomberg.
Tuesday's metric: Google properties hold sway on smartphones, reaching 88% of the US mobile media audience in terms of mobile browsing and app usage, followed by Facebook (84%), Yahoo (78%) and Amazon (65%).
Vice has launched Thump, a new digital music channel dedicated to exploring electronic music and culture.
The BBC is building a NewsLabs team to expand on what it is already doing in data and visual journalism.
Monday's metric: The consumer wearable electronics segment, comprising the likes of smartwatches, activity trackers, wearable GPS, heart rate monitors and smartglasses, will be worth over $8 billion in 2013, and $20 billion by 2017, according to forecasts from Futuresource Consulting.
The Google Art Project, which first went public in 2011 with just 17 museums, now has more than 300 partners in around 44 countries actively contributing to the project, posting anything from Sao Paulo street art to headline Impressionist painting, Amit Sood, director of Google Cultural Institute, which runs Google Art Project, tells the Guardian.
Lenovo heads the Brandz China brands ranking for Chinese companies pulling in overseas revenues, with 57% of the tech firm’s sales coming from non-domestic sales.
Showtime Networks has launched the Shameless Film Fest and, to celebrate the season premiere of the TV series, has partnered with crowdsourcing outfit Zooppa to task filmmakers with creating videos profiling a true or fictional person embodying a Shameless-type personality.