INNOVATION \ CHANGE

Latest Features

Urban smarts

22 May 2015 in Innovation

IBM has announced 16 winners in the latest round of its Smarter Cities Challenge programme, with the selected metros now set to receive smart city consulting services from IBM. That means helping out in areas such as jobs creation, transportation, and public safety, to healthcare, revenue, social services and public works. After working closely with city leadership, IBM team then recommends innovative and tailored ways to address issues, providing road maps on how the city can improve.

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LoveLive launches LPlayer

22 May 2015 in Music

LoveLive has rolled out its LPlayer video-platform offering publishers original news-driven music programming, with AOL, Bauer Media, CBSi, and Condé Nast Entertainment’s The Scene already on board. The HD content includes a mix of exclusive live performances from leading artists, backstage interviews, along with fan- and artist-driven formats. LPlayer is white-labelled to each publisher and supported by brand partnerships and video ads.

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Fashion by Google

21 May 2015 in -e.showcase

Forget Silicon Valley’s style deficit, Google is getting into the business of identifying fashion trends. For one thing, according to trending Google apparel searches, tulle skirts are growing in popularity just in time for spring fashion, up 34% in the 12 months to January 2015. The trend originated on the West Coast but the tulle skirt is making its way across the US, with the most popular colours being the classics – black and white.

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HTC tunes in to Mama

21 May 2015 in -e.online

Mobile phone maker HTC has cut a deal with Mama & Company to give it “official smartphone” status across the latter’s nine UK venues, including The Forum in London and Manchester’s The Ritz, along with a number of festivals, such as The Great Escape and Lovebox. The brand will be integrated into the content, with HTC activations demonstrating how its products are part of the music experience.

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Branding with Vevo

20 May 2015 in -e.video

Vevo is rolling out Vevo BE, a music and brand partnerships operation aimed at creating new music video content around live performances and behind-the-scenes action, with brand integration at its centre. The new branded entertainment unit will likely feature Tori Kelly, Halsey and Magic, though Vevo has yet to name any brands on the Vevo BE roster.

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Digital the equaliser

20 May 2015 in -e.showcase

Digital interactions are set to influence 64% of every dollar spent in retail stores by the end of 2015, equal to $2.2 trillion, according to Deloitte Digital’s Navigating the New Digital Divide research. This percentage has spiked markedly from 14% of spend in brick-and-mortar stores in 2012, the first year Deloitte Digital conducted its study.

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Pandora’s Big Data buy

19 May 2015 in Music

Online radio outfit Pandora is acquiring Next Big Sound. The deal is just the latest involving music companies grabbing number crunchers. Last year, Spotify acquired The Echo Nest, while in January this year Apple purchased NBS rival Semetric.

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Starbucks streamed

19 May 2015 in Music

Starbucks Spotify musicNot along after getting out of the music-retail business, Starbucks has announced that it will collaborate with Spotify on a next-generation ‘music ecosystem’ and will promote Spotify Premium in its coffee shops. Later this year, Starbucks US, Canadian and UK employees will receive Premium subs so that can shape in-store music programming. The playlists generated will then be loaded onto the Starbucks mobile app so customers can stream tracks via their mobile devices.

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Latest News

Uber heads to the gig

22 May 2015 in Music

Live Nation has teamed up with Uber to offer concert- and festival-goers Uber rides to Live Nation events.

Brands gang up on FIFA

21 May 2015 in -e.showcase

FIFA’s doing little or nothing to improve the conditions of migrant workers toiling in Qatar for the 2022 World Cup, and big brand backers don’t like it.

Essentially Uber

20 May 2015 in Sharing economy

Uber is rolling out an on-demand delivery service for some 100 convenience store-type products in Washington DC – think sweets/chocolates, beverages feminine care, vitamins and supplements, plus beauty products (or as the company calls them, UberEssentials.

Peroni in the piazza

20 May 2015 in -e.showcase

Peroni Nastro Azzurro’s The House of Peroni experiential platform has taken up a month-long residency at the Old Truman Brewery on London’s Brick Lane.

Squawka heads to crowd for cash

19 May 2015 in Finance

Football stats outfit Squawka has reached 20% of its £800,000 crowdfunding target within a few days of launching its campaign on Crowdcube.

Digital conversions

19 May 2015 in -e.mobile

Consumers are 30% less likely to use smartphones to perform price comparisons in-store than they were a year ago, though the influence of smartphones on in-store sales rose to 28% in 2014, up from 19% in the prior year.

Apple streamed

15 May 2015 in Music

Apple’s new music streaming service will operate under the banner of… Apple Music.

India gets smart with M2M

15 May 2015 in -e.showcase

The Indian government has unveiled its roadmap for machine-to-machine communications to help it achieve its Digital India ambitions.

Photographer focus

14 May 2015 in -e.showcase

Getty Images has partnered with Instagram to offer three $10,000 grants to photographers in a contest leveraging the image sharing platform to document ‘underrepresented communities’.