Latest Features

Where’s that app?

28 May 2015 in

App discoveryYou may assume that consumers simply head to an app store to find that new app. And while 40% of smartphone users browse for apps in such outlets they are not to only way to discovery. Search is a major source, according to research from Google and Ipsos MediaCT, with one in four app users taking that route. Discovery through a search engine is especially prevalent for local apps, as it is in the tech and travel categories. In these three segments, people are 26% (local), 59% (tech), and 30% (travel) more likely than the average to use search to find the apps they want.

Read more

Charging the future

27 May 2015 in

Qualcomm HaloDaimler is partnering with wireless tech outfit Qualcomm to develop connected car solutions. The companies are looking to equip future vehicles with mobile technologies that enhance in-car experiences and vehicle performance, with an initial collaboration around ‘Wireless Power Transfer’ innovation to enable drivers to charge their electric vehicles without ever needing to plug them in to a charging socket.

Read more

Telematics gets traction

27 May 2015 in transport

Insurance TelematicsThere were 4.8 million insurance telematics policies in force in Europe in the last quarter of 2014, with Italy and the UK the biggest markets – the total is likely to exceed 28 million in 2019, according to Berg Insight. The insurance telematics market is dominated by aftermarket blackboxes but Berg expects a shift towards solutions based on smartphones and embedded telematics systems going forward.

Read more

BlackBerry’s signal disaster

26 May 2015 in

BlackBerryCarrier Verizon helped pushed BlackBerry along the path to mobile disaster, according to a new book about BB’s demise, Losing the Signal, published today. Initially, BlackBerry ignored the fact that the mobile world had changed when Apple came out with the iPhone and its touchscreen, then when Verizon pressured the company into developing the BB touchscreen Storm phone, giving it one year to do so, the product unsurprisingly bombed.

Read more

Seeking Here

26 May 2015 in Finance

Nokia HereGerman car makers Daimler, BMW and Audi have partnered with private equity firm General Atlantic in a consortium looking to acquire Nokia’s Here. A bid from the grouping could value the maps business at as much as €1 billion. Also in the frame is a Chinese alliance comprising media and Internet giant Tencent Holdings and map maker Navinfo, together with Swedish buyout specialist EQT Partners.

Read more

Urban smarts

22 May 2015 in Innovation

IBM has announced 16 winners in the latest round of its Smarter Cities Challenge programme, with the selected metros now set to receive smart city consulting services from IBM. That means helping out in areas such as jobs creation, transportation, and public safety, to healthcare, revenue, social services and public works. After working closely with city leadership, IBM team then recommends innovative and tailored ways to address issues, providing road maps on how the city can improve.

Read more

LoveLive launches LPlayer

22 May 2015 in Music

LoveLive has rolled out its LPlayer video-platform offering publishers original news-driven music programming, with AOL, Bauer Media, CBSi, and Condé Nast Entertainment’s The Scene already on board. The HD content includes a mix of exclusive live performances from leading artists, backstage interviews, along with fan- and artist-driven formats. LPlayer is white-labelled to each publisher and supported by brand partnerships and video ads.

Read more

Fashion by Google

21 May 2015 in -e.showcase

Forget Silicon Valley’s style deficit, Google is getting into the business of identifying fashion trends. For one thing, according to trending Google apparel searches, tulle skirts are growing in popularity just in time for spring fashion, up 34% in the 12 months to January 2015. The trend originated on the West Coast but the tulle skirt is making its way across the US, with the most popular colours being the classics – black and white.

Read more

Latest News

Power Page

28 May 2015 in Innovation

The most influential marketing, media and tech leader in the US? That would be Larry Page, according to AdWeek, which calls the Google CEO an ‘intense, driven personality’.

Ford drives London

28 May 2015 in transport

Ford is rolling out its GoDrive car sharing service in London with a soft launch which will see 2,000 drivers signing up for a free trial

Strong on native

27 May 2015 in Sharing economy

What makes a good in-feed native advertising campaign? Well, headlines containing numbers are twice as likely to be engaged with as those without. And headlines that don’t overtly mention brand names are also two times more likely to receive interactions as those that do. However, adding shading and/or a brand logo to a native ad […]

Pop-up Chuck

26 May 2015 in

Converse has launched the pop-up Chuck Taylor Studio on London’s Carnaby Street where visitors can shoot their own ‘Made By You’ style sneaker photo portrait.

Musical Tinder

26 May 2015 in Music

Dating outfit Tinder has cut a deal with Interscope Records to promote the new album from electronic music artist Zedd.

Music Key on go-slow

26 May 2015 in Music

Google has delayed the launch of its YouTube subscription-based streaming service to mid-September

Get engaged

25 May 2015 in Research

The highest-performing companies deliver on their brand promise 75% of the time, according to new Gallup consumer research. Unsurprisingly, these companies have greater levels of customer engagement.

IoT demands innovation

25 May 2015 in Innovation

The Internet of Things market opportunity will be worth $4.3 trillion in 2024, up from $900bn last year, according to Machina Research.

Uber heads to the gig

22 May 2015 in Music

Live Nation has teamed up with Uber to offer concert- and festival-goers Uber rides to Live Nation events.

Brands gang up on FIFA

21 May 2015 in -e.showcase

FIFA’s doing little or nothing to improve the conditions of migrant workers toiling in Qatar for the 2022 World Cup, and big brand backers don’t like it.