INNOVATION \ CHANGE

Latest Features

Talking music

22 October 2014 in -e.showcase

Music festival communicationsThere was a 34% increase in conversation around music festivals in the last festival season compared to last year, running to a total of 20 million conversations, according to a new report from Eventbrite. Nearly half of the conversation about music festivals happens before the event, and many of the positive drivers of music festival comms are anticipatory, such as announcements of a ticket purchase or excitement surrounding the lineup of an event.

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Xiaomi’s flash PR

21 October 2014 in -e.mobile

xiaomi redmiHow long did it take Chinese smartphone brand Xiaomi to sell 100,000 of its Redmi 1S smartphones in India last week? Wrong. The answer is that Chinese smartphone brand required a mere 4.2 seconds to shift that many devices online in a flash sale. The phones are sold exclusively via e-commerce site Flipkart, with prospective buyers needing to register in advance to get their hands on a Redmi 1S – 400,000 people registered for the 100k units the company just flash-sold.

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Not social enough

20 October 2014 in -e.social

film-social-mediaConsumers who share feature film-related content are close to six times more likely to purchase a cinema ticket than those who don’t. Plus, one-third of moviegoers say they buy a ticket after watching a trailer or ad online. However, a majority of online film marketing campaigns are not being optimised for sharing across the social web, according to new report – The Science of Sharing: Movies – from Unruly. For one thing, this is because content is launched too early to generate opening weekend buzz.

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Been there, done that… Coke

17 October 2014 in -e.showcase

coca-cola-innovationCoca-Cola and innovation? The company is clearly no tech brand itself but reckons it has a place in the world of entrepreneurship with the launch of the Coca-Cola Founders programme, a ‘new model for creating start-ups’. How does it work? “First, we partner with experienced entrepreneurs around the world,” Coke says. “Then we immerse them in the power of Coca-Cola – our relationships, resources, and reach – before they create a start-up.” The Founders get an ‘unfair advantage’ through the power of Coca-Cola and the opportunity to do what most can only dream about, the brand explains. For that, Coca-Cola gets early access to new, fast-growing markets, it hopes.

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What is native?

17 October 2014 in -e.showcase

native-advertisingThere’s still a lack of clarity around native advertising. While 88% of British advertising and media professionals surveyed by Say Media UK believe it is something that should be on every brand’s digital media plan in the next few years, only 28% feel they are knowledgeable about what it actually is. When asked to define what native is, 42% say ‘advertorials’ and 40% cite ‘in-content ad formats’, while a mere 26% think it includes branded content.

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Apple’s wearable year

16 October 2014 in -e.mobile

apple watchApple is looking to make 2014 year zero for wearables, just as 2007 was the start of the true smartphone market due to the iPhone. But moving into a new category is a bold, expensive and risky effort, warns IHS, and the Apple Watch is a first-generation device which the company will aim to iterate and make a must-have companion for every iPhone owner. Apple rarely invents new markets, despite its reputation, says the research firm, but when it launches a new product category it attempts to redefine the market, as with the iPhone, iPad, and iPod.

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Uber’s taxing app

16 October 2014 in -e.showcase

taxi appUK Taxi app outfit Hailo is bowing out of North America, unable to take advantage of the sharing economy cab war between Uber and Lyft. Hailo only launched in the region last year but says it hasn’t really been able to grow its business Stateside. The company says being competitive there requires ‘astronomical’ marketing spend. The taxi-app business is proving to be an expensive proposition all round, having attracted an estimated $1 billion in venture capital financing to date. Disruption – of which there is plenty in this particular space – clearly doesn’t come on the cheap.

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Wearables go incubate

15 October 2014 in -e.showcase

wearable technology innovationWearable World is rolling out a pure-play wearable technology accelerator and incubator programme in Europe. WW already has 35 companies on its US programme, with a number of European outfits among them, including emotional data outfit Sensum which is looking to provide 360º understanding of consumers. Stateside mentors include reps from the likes of Huddle, Nvidia, DigitasLBi and Yahoo.

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Latest News

Kotex vampiric

22 October 2014 in -e.video

Feminine care brand U by Kotex is rolling out an online video series in the shape of vampire web show Carmilla.

Volume vinyl

22 October 2014 in -e.showcase

Digital hasn’t managed to destroy old music reproduction yet, as UK vinyl sales look set to break the 1 million-mark for the first time since 1996.

Uber ire

22 October 2014 in -e.mobile

Is the Uber app a piece of jailbait? In Amsterdam earlier this month, regulators launched a sting operation to entrap drivers using the banned app,

Cab app numbers up

21 October 2014 in -e.mobile

Taxi metric: There are now over 64,000 Hailo drivers around the world and the cab app firm boasts over almost oen and a half million registered passengers

Music gets quality

21 October 2014 in -e.online

Neil Young is an innovation believer, which is why he has launched his Ponoplayer high-resolution digital music player to ‘bring the goosebumps back’.

Twitpic shutters

21 October 2014 in -e.social

Twitpic is shutting up shop this week after failing to agree terms with a prospective buyer

Bauer takes mags flat

21 October 2014 in -e.showcase

Bauer Media Group is offering flat-fee access to its digital titles in partnership with Readly in Germany, the UK and the US.

Sound of Twitter

20 October 2014 in -e.social

Twitter has added the beat to its 140 characters with the launch of the Twitter Audio Card which lets users listen to audio directly in their timelines.