Everyday wearable

Everyday wearable

LG is going after the luxury end of the smartwatch market with the LG Watch Urbane. So, no plastic fantastic for this device - which comes in gold or silver metallic format - which is aimed at the ‘sophisticated and cosmopolitan wearer’. And while the new timepiece is a riff on the existing LG G Watch R, it’s less of a common-or-garden fitness tracker and more of a, well, a watch.

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Creating an app window

Creating an app window

UK spending in the brand app channel now totals around £4 billion a year, as the average consumer spends £89 through apps made available by consumer brands, an annual increase of 24%. A new report from Conjure suggests that while the number of apps downloaded is not on the up, one in four consumers is now spending more time than ever before in apps made available by brands. 

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Nike's digital year

Nike's digital year

In 2014, Nike spent $3 billion – equivalent to 11% of revenues - on ‘demand creation’, much of that in the digital space. In FIFA World Cup year, the brand rolled out its most successful video campaign ever - Risk Everything - prior to the tournament. The seven-video series featured some of football’s biggest stars and generated over 370 million views and 22 million engagements (such as likes, comments, shares) through the end of June, halfway through the event, according to L2, which ranks Nike the world’s top digital sportswear brand in its new Digital IQ Index.

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Mobile's development job

Mobile's development job

One major barrier to mobile usage in developing economies has been the high price of smartphones. But the situation is changing, and quickly, according to BCG. Google launched its Android One phone in India in 2014, retailing at around $100, while another new smartphone rolled out in India by Intex Technologies and Mozilla, sells for just $33. Xioami’s Redmi and Motorola’s Moto G devices are also offering dramatically lower prices for smartphone consumers in India.

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Doing the Silicon shuttle

Doing the Silicon shuttle

Facebook bus drivers who shuttle the social network’s employees to the Facebook campus in Silicon Valley have ratified union contracts, giving them significant pay increases, improvements in schedules and pensions benefits. Non-union drivers for other Valley companies, among them Apple, Yahoo, eBay, and Zyng are set to vote this week on union representation with the Teamsters.

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