Close to two-thirds of consumers want their shopping experience to be personalised using tailored offers, with product recommendations the most-favoured way of doing this. And almost 90% of shoppers say such personalisation does influence their buying behaviour, according to the Rethinking Retail study from Infosys. At least half of shoppers say they are in favour of the customised route in categories such as food, entertainment, health and beauty and electronics.
Brands play a major role in communicating world power, and over two-thirds of Chinese consumers say having a Chinese brand accepted in overseas markets is a manifestation of the country’s increased global influence. And to achieve the vision of the Chinese Dream younger consumers want to transform ‘Made in China’ to ‘Created in China’, according to the Power and Potential of The Chinese Dream report from BrandZ.
Apple is onto a new winner in the shape of its iBeacon mobile communications gear which is leading the charge on indoor comms. Beacon technology looks set to take off once a few major retailers come onboard, as stores use the kit to provide customers with product information, flash sales or deals, as well as speed up the checkout process with a contactless payments system, says BI Intelligence in its Beacons report. Beacons will also likely be deployed all over airports and ground transit hubs so that notifications on departures, delays, and gate and platform assignments can be delivered instantly to passenger phones.
How well are UK advertising agencies dealing with Big Data? Well, almost half of senior ad execs surveyed by Sky IQ admitted that their agency could be using data more effectively, while fewer than one in four said their agency was investing more in data. And over half believe measuring ROI from TV campaigns is not as scientific as they’d like. Interestingly, when asked which was more important for a successful TV campaign, creativity or data, only 40% said creativity.
Apple is the most-desired mobile brand in emerging markets, just ahead of Samsung but way in front of third-placed Nokia, according to the Next Mobile Frontier report from Upstream and Ovum. However, while Samsung has been knocked off the top spot as the most-coveted brand, Android devices remain the handsets of choice in these countries, ahead of Apple iOS.
Twitter saw revenues rise in the last three months of 2014 as more advertisers came onboard the social network. However, worryingly for the microblog, the average cost of advertising over that period – both on the website and on mobile apps – declined 18%, writes Steve Mullins. In a filing with the SEC, Twitter admits that it faces significant competition for advertiser spend, coming up against online and mobile businesses as well as traditional media such as television, radio and print, for spending on advertising.
Samsung has rolled out is Launching People campaign in the UK and is on the lookout for folk with original ideas, with get up and go, who like to create and collaborate. “You bring your burning ambition and brilliant ideas, and we’ll bring the technology you need to create something amazing,” says the brand. “And we’ll team you up with Britain’s brightest talents in film, food, music, and photography, to mentor you on a project that could change your life.”
Penguin Canada and Dare Toronto have created The Echo Project featuring video and audio content, interactive puzzles, motion graphics and illustrations to promote the release of the Khaled Hosseini paperback novel And The Mountains Echoed. The EchoProject.ca website is a collaborative venture with readers, and will eventually boast 402 digital pages, each one of which will be related to the corresponding page in the book. Readers will need to take responsibility for the pages and Hosseini has already bagged page 17, while Nicole Winstanley, president and publisher of Penguin Canada, has opted for page 337.
Each day in the UK some 3 million negative opinions are exchanged about the market’s leading phone,TV and broadband providers.
Mobile game Zya, which enables players to create music, has rolled out the #ZyaStar Contest which gives participants the chance to bag both a recording contract and tour deal.
Starbucks is operating as an incubator in the UK for young start-ups with its Starbucks Youth Action campaign.
Oreo has taken a couple of vending machines to SXSW so that visitors to the Oreo Trending Vending Lounge can create and scoff Twitter-powered cookies.
Mobile top-up and retail payments will be the killer apps driving widespread adoption of mobile payments services, according to a survey of mobile industry executives conducted by SAP.
Super Statsman Nate Silver will launch a revamped version of his FiveThirtyEight website on 17 March.
More than half of UK consumers have now taken a selfie, and while 18-to-24 year-olds are the biggest users - three quarters have self-shot (75%) - silver-selfies are popular with nearly a third of those aged over 65 having take one, according to the HTC One Selfie Phenomenon report prepared by Opinium.
LVMH’s Nowness digital platform - which creates storytelling around luxury content - has launched its first shoppable video.
Italy-based digital incubator H-FARM has joined forces with Italian wine promoter Vinitaly for H-ACK-WINE, a 24-hour hackathon looking to develop projects for the wine industry.
Converse tasked street artists in Hayes, London, with producing the Wall of Clash on two walls at EMI’s defunct record-pressing plant, the Old Vinyl Factory.